Case Study

Ambica Enterprises Pvt. Ltd, INDIA

Established in 1980, Ambica Enterprises is a traditional family-owned business. They are into completely natural, zero-waste food product packaging solutions.
Catering to clients PAN India, they have a substantial offline presence due to their long-established industry presence and clientele.


Social Media Marketing
Website Content Creation

The Problem

They had virtually ZERO presence online since inception and wanted to scale their business online.

Brand enhancement was also one of the prime goals through appropriate online channels, organically only.


Ambica Enterprises
Ambica Enterprises

The Solution

Since the target market was B2B and, moreover, QSR (Quick Service Restaurants), we had to plan the social media creatives and activities accordingly. Images posted on Instagram were intended to be read by QSR business owners. Short and concise copies were written to maximize brand recall and talk to the target segment efficiently.

SEO activities (both on-page and off-page) were done simultaneously to attract users organically from google search. In amalgamation with SEO, website content was to be updated and created afresh keeping it SEO-friendly at all times.


The Results

The organic lead flow channel was opened along with a unique brand identity that states their mission of environment-friendly and high-quality biodegradable food packaging products through SMM & optimum website SEO.

The weekly organic lead flow was around 5–10 from Facebook and Instagram combined.