Valentine’s Day is a day of not only spreading love. But also a great day to plan how your company will incorporate this event into its digital marketing strategy (without just making everything heart-shaped).
Using Valentine’s Day to Increase User Interaction
Valentine’s Day can use to efficiently improve existing audience engagement. CleverTap, a SaaS-based customer lifecycle management, and mobile marketing company wrote an article for MarTechSeries. It’s about how to leverage Valentine’s Day to enhance user engagement: “More than half of smartphone owners use their device to buy gifts, and more than a third use it. To research products and pricing and redeem coupons,” Sunil Thomas, CleverTap’s co-founder, and CEO stated. “Today’s advertisers must consider how to creatively connect their customers. Throughout critical buying seasons like Valentine’s Day in ways that will result in long-term growth, greater sales, and the formation of ties that will keep their mobile customers returning.”
Identifying your Target Market
Valentine’s Day promotions do not have to primarily aim at couples, as digital marketers might think. Despite the holiday’s history, sentimental consumers appreciate the opportunity to offer gifts to family, friends, and pets. Customers are anticipated to spend $1.7 billion on Valentine’s Day presents for their dogs this year, according to the National Retail Federation. This is wonderful news for marketers because recognizing a variety of partnerships on Valentine’s Day broadens the appeal. And opens up additional revenue and engagement opportunities.
Valentine’s Day’s appeal expands beyond romantic connections. It’s more crucial than ever to come up with unique marketing concepts.
With these considerations in mind, here are some quick and easy methods to capitalize on Valentine’s Day hoopla.
Your Landing Pages Should Be Themed
Even if you’re short on time, Valentine’s Day-themed landing page is a great way to collect together your Valentine’s Day promotions, products, and activities. Because last-minute gifts for Valentine’s Day are more common than for any other holiday. Make sure your offers are visible right up until (and, if possible, during) the big day. Whether you’re offering spa treatments, advertising meals at your restaurant, or selling gifts. Make sure to advertise everything you have to offer on your website in the weeks leading up to the big day.
Use Social Media To Interact With Your Customers
Everyone has a Valentine’s Day story to tell, so why not ask them to share it to get some interaction going? People enjoy talking about themselves, so use a specific hashtag to get them talking. Not everyone, on the other hand, wants to celebrate. Funny hashtags like #disasterdates, #worstgifts, and #Vdayembarassments frequently receive a lot more attention! The responses you receive are ideal for developing a blog or email newsletter content.
Analysis and Email Marketing
While pushing your offers to the correct people, your email marketing should be lighthearted and engaging. Separate the receivers if your database is large enough to allow for bespoke targeting. Analyze the response to identify which landing pages visitors are more likely to click on. And take advantage of these offers as Valentine’s Day approaches.
SEO is Critical
Whether it’s Christmas, Easter, or Father’s Day, you should constantly be thinking about seasonal SEO. Search engines are used by gift-givers to find the ideal gifts and ideas. However, only about 6% of people proceed to the second page of search results. Make certain you’re on the first!
For Immediate Traffic, Advertise with AdWords
Google AdWords can help your Valentine’s Day marketing strategies succeed in the near run. This can then serve as the foundation for your social media and email campaigns. Which should all have a similar look and feel. Because consistency is crucial in building a brand image around your promotions, talk about the design and tone of your Valentine’s marketing campaign from the start.
All of the above tactics can be used by Dimension VIZ to help your company expand its digital footprint. Our team will ensure that your digital presence attracts prospects, produces sales, and ultimately boosts business success. From rebuilding your website to being noticed on social media. While a Valentine’s Day Marketing effort is significant, a year-round digital marketing strategy is also necessary.