As the country prepares to play with colours on Holi. It’s just another busy day for an online advertising professional, who has once again used colour to produce the right impression for numerous brand communications.
I don’t think I need to say it again: digital marketing and selling through social media are the new business mantras. Colour becomes the most powerful means of communication in a digital campaign. As well as one of its most crucial elements, at this point. The way we think and act is influenced by colour. It tells our eyes where to look, what to do, and how to interpret what they’re seeing. It contextualises information and assists us in determining what is and is not important.
In marketing, colour is the new language
Human psychology encourages consumers to notice colours even before words. Because a single image conveys a lot of information in a short amount of time. Whereas reading or hearing takes substantially longer to digest the same information.
While colour is not the only factor to consider in your marketing strategy. It is the first thing that people see and has the potential to leave a lasting impression. Colours in advertising and promotional campaigns can thereby impact customer feelings about items or services. Playing just as important a role as slogans in transmitting the attitudes and moods that consumers identify with them.
Making a Difference in the Crowd
According to marketing professionals, a brand is a name, word, sign, symbol, or design. That is used to identify a company’s products or services. To put it another way, a brand communicates a company’s or product’s IDEA.
Colour is extremely significant when building a brand identity since human brains like recognisable brands. Colours express a brand’s individuality, allowing it to carve a space in the buyer’s imagination.
Each brand is distinguished by its distinguishing colour. Even before your mind can mirror the letters of Pepsi in front of your eyes when you say Coca-Cola. The distinctive red colour comes to mind, or when you say Pepsi, the distinctive blue and red colour comes to memory.
Getting a Psychological Edge
Colour has a subjective psychological impact. Certain colours have come to be associated with various attributes as a result of social constructs and cultural perceptions (like brown with ruggedness, purple with sophistication, and red with excitement).
Soft colours, such as pink, are connected with women and feminity. Whereas darker colours, such as brown, are associated with masculinity. Black is frequently linked with power or authority, whereas white is frequently connected with purity.
As a result, one of the most difficult aspects of digital marketing is determining. Which colour best suits the personality of your product and the colours used by your competitors while keeping in mind your target audience and their societal values.
Dimension VIZ recognises the importance of colour in marketing and the fact that marketing trends change regularly. We’ll assist you in creating not only Holi campaigns but also the ideal colour combinations to get your brand noticed.
Join our community and work with some of the top creators to boost your brand’s visibility. It’s your chance to gain the attention of your audience and gain their trust.
If you have a few more minutes, have a look at how we use colours.