Case Study


Established in 1999, GNKITM-TC offers UG and PG programs in management. It is also one of the subsidiaries of GNKGEI (Guru Nanak Khalsa Group of Education Institutions).
For many students, GNKITM-TC stands out as an absolute choice among Haryana’s top institutes as they are in an exclusive tie-up with ‘MCAST’, Malta, which is the only Govt. college in Europe.

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The Problem

GNKITM-TC was looking for immediate admissions for their UG programs, which needed a short-term, 3-month online campaign to lure students locally from Haryana.

Moreover, wanted to garner youth from around Delhi-NCR for their Europe-based study program. For which they had organized a hybrid mega-youth seminar.



The Solution

Based on an analysis of their target audience and the requirement of hyper-local marketing. We proposed to run a Facebook ad campaign around brand awareness and lead generation subsequently to gather audience interest and engagement in the overall seminar offerings.

To garner quality leads, we must first establish a digital handshake with the local audience. We ran targeted ads on the lookalike audience thereby generating maximum quality throughput.


The Results

The lead-Prospect conversion ratio improved over time for the seminar campaign & subsequently, the brand awareness campaign gave the best results in terms of inbound inquiries.

We generated a total of 610 qualified leads for their online seminar & a total of 912 qualified inbound inquiries for their courses within three months.