Learnet SKills | Case Study

Case Study

LEARNET SKILLS, INDIA

“Learnet Skills” is a subsidiary of Schoolnet India Limited, and is the country’s largest vocational skills company, working in collaboration with the National Skill Development Corporation (NSDC).

Delivering skills training programs for inclusive growth for school students, unemployed youth, trainers, and the existing workforce, resulting in employability, employment, and/or productivity enhancement.

SERVICES PROVIDED
Website Marketing
Social Media

The Problem

Online lead generation through online channels was their major pain area.

The Solution

We analyzed their website, and social media channels and studied the target market. Website content and images were not at all optimized. We did a complete 360-degree website revamp, which projected a visual appeal to the right target segment.
The major challenge was getting the website to look, feel, and talk to the common people of India, who are slightly underprivileged throughout India. We initiated social media marketing for the company in the paid segment (with daily budgets of INR 500 across 22-course ads) as the target audience was sitting right on Facebook and Instagram. We only used social media channels for performance marketing, keeping in mind the target market and the urgency of lead generation.

The Results

The campaign we ran helped us extract 10 qualified leads per ad, per day. The overall aesthetics of the website and its visual appeal helped in the final conversion.