Multi-Channel Creative

Multi-channel marketing is the technique of reaching out to customers through several channels. Because multi-channel marketing currently encompasses a wide range of media in various combinations, this definition is purposely broad. In a nutshell, it’s any sort of marketing that begins on one medium, such as television, and encourages viewers to continue on another, such as the internet.

The marketing department, for example, would think of it in terms of web platforms like social media and email. Finance professionals, on the other hand, might consider online revenue tools, the cloud for IT professionals, data analytics for the operations team, and so on. Aligning all of these different divisions with both a digital and a general business plan is a difficult task, and it’s often the reason why a firm fails to fulfill or even surpass its goals.

Consider the last time you sat in front of the television or browsed the internet on your computer. Were you completely engrossed in that show or that specific cat video, or were you also reading a magazine or checking Facebook on your phone? Multi-channel marketing nicely aligns with our modern media consumption habits because we’re used to having access to and using numerous forms of media at the same time. You have a much better chance of catching their attention and turning exposure to your commercials into actual sales if you actively engage consumers in several media channels at the same time.

Creating a blueprint and a digital strategy template can assist in seeing the broad picture and pinpointing where digital options can be used to increase efficiency and effectiveness. This strategy can be used to cut waste, keep departments on track, track progress, and make adjustments as needed.

Multi-channel marketing is extremely beneficial to your company’s branding and brand recognition. Encouraging readers to visit your website increases prospective customer involvement. People enjoy being engaged through multi-channel marketing as well; according to surveys, 72 percent of consumers favor an integrated marketing approach. Using an integrated approach to engage people will help your advertising stand out from competitors that use more basic methods.

You might not know how much multi-channel marketing you’re exposed to on a daily basis. Have you ever watched a TV show and seen the little personalized hashtags they have for the episode or a recent event? One of the most common forms of multi-channel marketing is combining television and the internet. What about a mailer, brochure, or catalog that includes a special code for a discount in their online store? This is also an integrated strategy, and it’s one of the most common ways to combine print and other media. Some companies even go so far as to create PURLs for their consumers that direct them to personalized websites.

We couldn’t be more pleased! Please contact us to introduce yourself and tell us about your idea. We’ll send you more information about our services, and if we’re a good match, we’ll start working on your project as soon as the contract is signed and the deposit is paid.