Tactics

Technical SEO & Its Significance

Technical SEO & Its Significance

Technical SEO refers to server and website optimizations that facilitate content crawling and indexing by search engines.
Technical SEO is where a search engine strategy’s foundation begins. It enables search engines to access your website so that users can find your content…

Here’s How to Convert Web Traffic into Leads

Here’s How to Convert Web Traffic into Leads

Driving website traffic is a component of performance marketing, but websites are primarily in charge of turning visitors into paying customers. The design, usability, and copy of a webpage all affect how well it performs. In order to maximize the return on your traffic-generating investments, this article examines how to convert traffic into leads…

Why Digital Marketing Is Must for Startups?

Why Digital Marketing Is Must for Startups?

An estimated 67,000 new enterprises are launched annually, or 184 each day on average. Each must establish a brand identity that customers come to know and trust in order to successfully express what sets them apart from all the other businesses in their market…

Performance Marketing

Performance Marketing: The Win-Win Strategy

Global digital advertising spending (including desktop, laptop, and mobile devices) is expected to reach $455.3 billion in 2021. According to Statista, this figure will steadily rise over the next few years, reaching a whopping $646 billion by 2024…